LG생활건강 피지오겔, 글로벌 앰배서더로 배우 변우석 발탁

LG생활건강 피지오겔, 글로벌 앰배서더로 배우 변우석 발탁

By I did it

Date: 2024-06-24

In a move that's set to revolutionize the global beauty market, LG생활건강 has announced the appointment of actor Byun Woo-seok as the global ambassador for their dermatological beauty brand, PhysioGel. Known for his sincere charm and clear image, Byun Woo-seok embodies the natural and healthy beauty that PhysioGel strives to promote.

Byun Woo-seok, who recently soared to stardom with his role as Seonjae in the hit drama 'Escape with Seonjae', will now represent PhysioGel in various regions including Korea, the United States, China, and Thailand. The first campaign featuring Byun, titled "This Summer with Woo-seok", is set to launch at Olive Young in July, promising to engage customers worldwide.

Chronological Overview of Key Events

Date Event Details
2024-06-24 Ambassador Announcement Byun Woo-seok announced as the global ambassador for PhysioGel.
2024-07 First Campaign "This Summer with Woo-seok" campaign to launch at Olive Young.

PhysioGel's decision to collaborate with Byun Woo-seok aligns with their brand's dedication to offering optimal solutions for sensitive skin through a diverse range of products. Byun's versatile appeal and genuine image make him an ideal representative to convey PhysioGel's message of 'natural health and true beauty'.

In addition to his new role with PhysioGel, Byun Woo-seok has also been chosen as the face of LG's wireless lifestyle screen, StanbyME. The teaser video, "Byun Woo-seok is also a StanbyME lover," released on LG's official social media channels, has generated significant excitement. The video promotes the upcoming "StanbyME Time" event, where fans can interact with Byun in person.

The StanbyME screen, known for creating a new category of lifestyle screens since its launch in 2021, continues to enjoy immense popularity. With features like Dolby Vision and Dolby Atmos, the upgraded StanbyME promises an immersive viewing experience. Byun Woo-seok's endorsement is expected to enhance the product's appeal to younger audiences.

In a related event, Discovery Expedition will host a surprise encore event on June 26th, distributing 50,000 Byun Woo-seok bromides to fans at their stores nationwide. This follows the success of a similar event on June 19th, which saw fans lining up early to secure their bromides.

As Byun Woo-seok continues to rise in popularity, his impact is evident across various brands and campaigns. From PhysioGel's skin solutions to StanbyME's innovative screens and Discovery Expedition's fan events, Byun's influence is far-reaching and undeniable.

Terminology

  • Global Ambassador: A representative chosen to promote a brand on an international level.
  • Dermatological Beauty: Beauty products specifically designed for skin care and health.
  • Campaign: A series of promotional activities aimed at achieving a specific goal, such as increasing brand awareness.
  • Lifestyle Screen: A type of screen designed to integrate seamlessly into various aspects of daily life, offering versatile functionality.

Stay tuned for more updates as Byun Woo-seok continues to make waves in the entertainment and marketing industries. His journey is a testament to the power of genuine talent and charm in capturing the hearts of audiences worldwide.

NK

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